Adidas at the Well | 5,800 sq. ft.

From Retail Insider: 

Retail giant adidas is planning to open a new adidas Originals store in summer 2023 at the massive mixed-use development The Well in downtown Toronto.

Lesley Hawkins, VP Retail for the company, said the new store will fit in well with the new live, work and play project.

“The store concept that we will be bringing to life is called The Collection and is our new retail concept for adidas Originals. Our existing Queen Street neighbourhood store, located just east of Spadina on Queen Street West will transition to a new format,” she said. “The Well will be the space that curates moments, captures culture and contrasts our past stories with our future vision.”

“The new space at The Well will be an expression of openness. There will be open archives, open collaboration, open source, because collecting is part of what we do. It’s how we track our story and for us we’re always searching, reinventing and innovating.”

Read the full article here: https://retail-insider.com/retail-insider/2022/10/adidas-to-open-new-format-adidas-originals-storefront-in-prominent-space-at-the-well-in-downtown-toronto-renderings-interview/