On some of Toronto’s busiest retail streets, the city’s changing shopping landscape can now be measured in matcha cafés, Pilates studios, wellness clinics, athleisure stores, and packed restaurant patios.

“We’re getting 20 calls a day for matcha and Pilates concepts,” said Arlin Markowitz, Executive Vice President with CBRE Canada’s Urban Retail Team in Toronto.

For Markowitz, the surge reflects a much broader shift underway across Toronto retail. Consumers are still spending, but increasingly they are prioritizing experience, lifestyle, convenience, wellness, and self-care over more traditional forms of discretionary spending.

Across many of Toronto’s strongest urban retail corridors, contemporary fashion, athleisure, wellness retail, experiential dining, and hospitality-driven concepts are reshaping leasing demand. At the same time, some traditional luxury expansion has moderated, creating opportunities for a wider range of brands to secure space in some of the city’s most sought-after retail districts.

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