Upscale US-Based Women’s Fashion Brand Veronica Beard Expands Into Canada With 1st Store In Toronto

March 21, 2023

Upscale New York City-based women’s fashion brand Veronica Beard has opened its first Canadian storefront at 111 Yorkville Avenue in Toronto. The location features a unique facade in a double-townhouse that was recently renovated.

The new store spans about 1,800 square feet and houses Veronica Beard’s women’s ready-to-wear collection and staples such as the Dickey Jacket, scuba suiting and denim, as well as outerwear, dresses, jeans, tops, skirts, footwear, accessories and other categories.

The store was decorated in partnership with interior designer Carolina de Neufville. The decor includes leopard ottomans and drapery. Trapezium shell-shaped chairs, sourced from Chairish, were reupholstered in Pierre Frey leopard, a signature print for the brand.

The brand Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. The first product was the ‘dickey jacket’ and the brand has since expanded to a full lifestyle collection. Veronica Beard has 21 stores in the United States as well as one in London UK and now in Toronto.

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